Niche Site Project – Public Case Study Announcement

Steve Allen

Things just got REAL!

I’m about to declare my intentions and goals to build a niche website and share the entire process publicly on this blog.

Here’s what I’ll be talking about in this announcement post:

  • The person behind this niche site project malarky?
  • How I had a slight meltdown and nearly quit (plus a breakthrough)
  • Why I completely changed my niche
  • Some details about my niche site
  • My initial process and niche site strategy
  • What I’m expecting (hoping) to achieve

Here goes!

It’s All Spencer Haws’ Fault πŸ˜‰

In August 2018, Spencer Haws of announced that he is starting a new Niche Site Project (NSP) and this will be his 4th public case study.

Not only has he announced NSP4 but he also invited his readers the opportunity to join him in building their own niche site and publicly sharing their journey with him and his audience at

In an effort to help the participants of NSP4 be held accountable, every month those participants who joined send a report to Spencer with an update of how their niche site performed in the previous month, sharing any success or shortcomings along the way.

And I’m one of those people! πŸ™‚

But I Nearly Quit After the First Month…

As I mentioned above, when Spencer announced the NSP in August I was all in from the start.

Very excited and raring to go, I got straight to work.

I chose my niche and domain name, created a logo and set up the site using WordPress.

Then it was time to report back to Spencer for the first time.

The reports we send each month include a few basic details like the total number of articles published, total website sessions for the month and amount of earnings for the month.

We can also fill out a box with additional info of what we achieved in that month too.

Obviously, as I hadn’t yet published any articles, there was no traffic coming to the site and no earnings to report for August.

I had full intentions to turn this around by the end of September but something I wasn’t expecting happened.

I got low… Real low πŸ™

Long story short, I had been struggling with my mood and I felt lost.

It’s not the first time this year either. I’ve been through somewhat of a personal transformation in 2018 and I’ve had a few ups and downs… Mostly positive outcomes with several breakthroughs but September wasn’t a good month for me, nor was October.

Then something magical happened in November… Another breakthrough!

I felt like I found myself again like someone had flicked a switch and all of a sudden I was back to my normal self.

It then dawned on me that the niche I had chosen for my NSP was totally the wrong niche for me to tackle. Yes, there was some interest but as for the current state of mind I was in, there wasn’t any chance that I would be able to invest enough time and energy to the niche I chose.

Not because I wasn’t committed, but because I simply didn’t know enough about it. And as I will be writing all the content for this niche site myself, I knew it would take me double or even triple the time to get out the same amount of content than if it was a niche I knew a little more about.

So, I needed a new niche…

And that brings me back to the breakthrough I had. The niche I had been surrounding myself in for the past 3 years!

The Niche That Nearly Wasn’t

So you’re probably wondering what niche I changed to? If you haven’t already guessed it that is…

My niche site will be in the “personal development” niche.

Yes, this is a lot more general of a niche that my site is actually in. It’s much more “nicher” (is that a word?) than this, but that’s as much as I’m willing to disclose at this point.

I’m really happy with my decision to change niche though and I’m grateful for the September slump I had.

If it wasn’t for this slump, I wouldn’t have had my breakthrough and carry on with the NSP in a niche that I’m passionate about.

Where Am I in the Niche Site Process (and general strategy)

As I’m a little behind, my niche site project officially started just three weeks ago. In that time, I launched the site and published three articles.

I’ve even seen some traction in Google, with rankings of two articles on the third page.

I’m really quite surprised how quick that’s happened, it’s really showing a promising start.

[su_note radius=”0″]Reccommened Post: Who Else Wants to Build a Blog Empire and Make $5,000 Per Month?[/su_note]

My traffic for November is only 34 sessions and the site isn’t monetized in any way so no earnings as of yet.

Here’s what I plan to get done in December:

  1. Define some affiliate products I can promote on Amazon, Clickbank, direct affiliate programs, ebooks, courses etc…
  2. Research more article ideas (currently only have about 15)
  3. Keyword research for articles
  4. Publish 20 articles (fingers crossed!)
  5. Decide on an ad network and add to the site

My strategy for the first few months is just to get out as much content as possible. I’ll be writing everything myself.

I’ll monetize the site with ads and affiliate links but the content is my main priority.

I’ll also set up social media accounts, mostly focusing on Pinterest.

After around the third month, I’ll start thinking about collecting emails with about 7-10 automated follow-ups to provide some value for the subscriber and then promote affiliate deals and new blog posts.

That’s about all I’ve thought of at this point. It’s early days but I’m really eager to get stuck in.

What I’m Expecting (hoping) to Achieve

We all have a goal to make money with our niche sites and I have no idea what to expect in this regard. All I’m hoping for is to be hitting the $500 mark by month six.

I’m seeing this as a long-term project though and would love to see it making anywhere between $3000 – $6000 per month after 3 or 5 years.

Other than earnings, it really depends on the success of this business model.

Being completely transparent, I could see myself as a life coach (not my niche btw) or something someday so maybe I could utilize the site for a new career path in the future but I’m thinking long term, like 5-10 years down the road.

Who knows?!


That about wraps up this niche site project announcement.

Are you creating a niche site? Are you a participant in Spencer’s Niche Site Project 4?

I’d love to hear how things are going for you!!

Let’s connect in the comments below. And I wish you all the success with your niche site πŸ™‚

Steve Allen

Content Marketer
Steve is the guy behind Coffee Shop Blogger where he shares his passion for WordPress tech, digital marketing and smart ways to grow an online business.

2 thoughts on “Niche Site Project – Public Case Study Announcement”

  1. Hi Steve,

    Found your website from NSP 4 report, and couldn’t stop me from binge-reading all the articles.

    Life gives ups and downs and you’ve to stay strong and get back to it, harder.

    It’s great that you decided to go with a niche you’ve some passion about and not just any random niche. Hope to read more of your niche sites reports and earnings.

    Good Luck πŸ™‚

    Best Regards,
    Shafi Khan

    • Thank you for your kind words and encouragement, Shafi!

      Love your blog btw, will be having a good read of your articles also πŸ™‚


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