There are plenty of WordPress email plugins to choose from to grow your email list.
But which is the right one for you?
Well, I’ve done the work for you and searched far and wide to find the best WordPress plugins for collecting emails, and here’s what I found.
Here’s what this post covers:
What are WordPress Email Plugins?
In simple terms, these plugins are forms that you place on your website with the purpose of collecting emails from your website visitors.
They work by connecting to an email marketing service where your subscribers emails get stored.
The forms collect the prospects details, usually their name and email in exchange for a free lead magnet.
Your lead magnet then get’s delivered by your email marketing provider automatically.
The main function of an email plugin is to easily create sign up forms and place them on your WordPress website.
The most common types of plugins that collect emails are:
- stand-alone opt-in forms
- popup plugins
- other contact forms with lead generation capabilities
- content upgrade plugins
- page builders
Some have more comprehensive features than others and integrate into more email marketing providers.
How Do I Collect Emails Using These Plugins?
First, you need a lead maget or something you can offer your website visitors for free.
Then depending on the type of plugin you use, you will typically add an API key from your email marketing provider into the settings of the plugin.
Then you create a form or widget to show up on the front end of your website for people to see and potentially add their email address.
You can place these email capture plugins in different places on your WordPress site. The most common places are:
- The page header (hero section)
- In the sidebar
- Within blog content (as a newsletter or content upgrade)
- In the footer
- As a popup
- As a landing page
WordPress Email Plugins vs Email Services Plugins
There’s a lot of WordPress email plugins to choose from but it’s important to note one big difference between some in this list.
The majority of them have the option to integrate with multiple email marketing providers.
But some of them, on the other hand, are made specifically for a particular service, for instance, the MailPoet plugin is a dedicated plugin for the MailPoet service.
If you’re using the MailPoet service then this would be the plugin you would use.
But if however you decide to switch services one day to, let’s say Mailchimp, then you’ll have to change to a different plugin.
This shouldn’t be too much of a problem as you only pay for the service you’re using and the plugin that goes with the dedicated services are free.
The only challenge you will face if you change is getting used to creating opt-in forms with a different plugin.
This is what makes the plugins that connect with multiple email service providers so great because even if you change email providers, you won’t necessarily have to change plugin as they support several email services.
11 Best WordPress Email Plugins & Newsletter Plugins to Grow Your Email List
Optin Forms and Signup Plugins
Different features to look out for:
- Optin form type
- Metric insights
OptinMonster is one of the most powerful email plugins for WordPress with the most features. You can create any type of optin form imaginable including, popups, sidebars, inline with content, and welcome mat.
OptinMonster uses a drag and drop builder so you can design your option forms to match your website without learning any code.
Triggers allow you to control how your popups and slide-in scroll boxes show up on the site. With time display control, scroll triggers, and exit intent technology means you can optimize your forms to convert the most subscribers.
Campaign targeting gives you the ability to show user-specific messaging depending on where they were referred from, their geo-location, specific pages they’re on, or if they’re an existing customer.
OptinMonster also provides powerful user insights to measure conversions, perform A/B split tests, and make personalized offers or new offers to all ready opted-in visitors. Having such insightful data and more control over your campaigns is essential for lead generation success.
EMS Integrations: MailChimp, Awebr, AciveCampaign, ConvertKit, MailerLite, SendinBlue, MailPoet, Drip, GetResponse and many more.
Pricing: With four plans to choose from, each plan unlocks more features than the next. Pricing starts from around $9 per month (billed yearly) for their Basic Plan up to $49 per month for their Growth Plan.
WP Notification Bar
If you don’t need a fully-fledged plugin with every single type of opt-in form and instead are happy to show your sign up forms as notification bars only then WP Notification Bar is the answer.
WP Notification Bar by MyThemeShop allows you to show a bar of content at the top of your website to notify your visitors and grab their attention.
The content you can add in your notification bars includes social media links, general text notices, blog post content, countdown timers, search forms, and newsletter sign up forms.
You can make these notification bars display on any page you like and you have a choice of when they show up including if visitors are logged in vs not logged, what device they’re using, how they’re referred to your site, and so on.
You can track the number of views and clicks inside the plugin reports and perform AB split tests to improve their performance.
EMS Integrations: MailChimp, Aweber, GetResponse, Campaign Monitor, MadMimi Drip and several popular services.
Pricing: Pricing starts from $19 for one site and $49 for unlimited sites which you’ll pay yearly to continue receiving updates.
Thrive leads is a comprehensive optin form plugin by Thrive Themes that helps you grow your mailing list faster.
It’s very popular in the WordPress community, from bloggers and affiliate marketers to ecommerce store owners and course creators.
You create the optin forms using an intuitive drag and drop builder.
It packs a tonne of features and plenty of form types with impressive designs. Choose from popups, notifications aptly named sticky ribbon, in-line forms to embed inside your blog content, 2-step optin, slide-in, sidebar widget, screen filler overlay, scroll mat, content lock, and more.
You can trigger your sign up forms with “laser-focus”, from scroll triggers, on-click, any page of your choosing, category and tag dependant, show different forms on mobile and desktop, and load more.
You can create advanced AB split tests between multiple variations and Thrive Leads will even select and continue to show the highest performing variation automatically.
Thrive Leads lets you analyze important metrics to determine which optin forms are bringing in the most leads and where your most valuable traffic is coming from.
Supports all major EMS Integrations: Active Campaign, Aweber, Constant Contact, Convert Kit, iContact, MailPoet, Drip, MailChimp, MailerLite, SendinBlue, InfusionSoft, and tonnes more.
Pricing: Choosing from three plans depending on how many licenses you need. Starting from $67 for one license up to $147 for 15 licenses. Or you can become a Thrive Member to gain access to all of Thrive Themes plugins for $19 per month (paid annually).
Growing your email list is easy and fun with the Bloom plugin by Elegant Themes. They have lots of subscriber form types to choose from and their templates are beautifully designed.
Signup form types include automatic pop-ups, widget area forms, in-line with blog posts, below content, automatic fly-ins, require optin to unlock content, and more.
There’s loads of templates to choose from that you can tweak and customise to match the look and feel of your website.
Use a number of triggers to display specific opt-in forms, like timed delay, scrolling trigger, show at the bottom of a post, after purchasing a product, after inactivity, and more.
You can target specific criteria for forms to show up including specific post types or categories, and show or hide on specific blog posts or pages.
You can monitor conversion rates of all your optins and perform AB split tests to optimize their performance and grow your subscribers more efficiently.
EMS Integrations: Hubspot, MailChimp, ConvertKit, MailerLite, Active Campaign, Emma, Mailster, SalesForce, OntraPort and many more.
Pricing: When you buy Bloom, you get access to all of Elegant Themes plugins and themes including the Divi builder, Extra theme, and social share buttons plugin Monarch. A yearly subscription costs $89 for unlimited websites or you can choose lifetime access for a one-off payment of $249.
Optin Forms by Fancy Thermes is a 100% free email form plugin that lets you add optin forms tto your WordPress posts or pages.
It’s limited to only displaying signup forms in-line with the content, as a sidebar widget or anywhere else you can add a shortcode. This makes the plugin super simple to use and lightweight.
If you don’t need all the options to create popups and slide-ins and you’re on a budget, then Optin Forms is a great choice.
There are five unique form templates to choose from and you can customize font, font sizes, and colors to match your brand. All designs are mobile-friendly and the plugin works with any theme.
As this plugin offers only basic features and completely free, you won’t be able to track conversions or run split tests inside the plugin. You could potentially use a different plugin to gather this data but that will require a more technical setup.
EMS Integrations: AWeber, iContact, MailChimp, GetResponse, MadMimi, Interspire Email Marketer, ConvertKit, and MailerLite.
Pricing: Completely free!
Sumo List Builder
List Builder is part of a suite of apps by Sumo which enables you to grow your email subscribers and convert more sales with your WordPress site.
With List Builder you can add popups anywhere on your website and choosing from pre-defined templates makes it easy to use without knowing any code.
Use the drag and drop builder to customise your popups to make them blend in with your brand.
Show your popups when visitors are about to leave your site or set time based rules for those more engaged with your content.
You can also target different popups for different visitors based on where they’re refered from to increase engagement and conversion.
The AB test your popups to get the most out of them. You can test between words, images, and offers to finely tune your opt-in forms and choose the winners with the highest conversion rates.
EMS Integrations: SailThru, Emma, MailChimp, MailJet, MailerLite, Zapier, ConstantContact and many more.
Pricing: You can use limited features completely free which will also show a small Sumo branding on popups which is perfect if you’re just starting out growing your business.
Then if you want to upgrade to gain access to all the Sumo apps, you can pay monthly at $49 or save $120 when you pay yearly.
This MyThemeShop plugin allows you to add popup and sidebar opt-in forms to your WordPress site. If you like the WP Notification Bar by MyThemeShop then you love WP Subscribe as they go hand in hand.
You can also get both of these plugins and all other plugins and themes by MyThemeShop if you join their Memership.
WP Subscribe lets you design and customizes your popups and sidebar widgets however you want and you can choose from a set of pre-defined layouts.
Targeting and triggers let you control when to show popups including exit intent, time-delay, frequency, when or where a popup should display and exclude from specific posts or pages.
You can also show popup form boxes within blog content so there’s multiple ways to collect email subscribers and grow your list.
EMS Integrations: FeedBurner, Aweber, MailChimp, GetResponse, MailerLite, MailRelay, Acumbamail, FreshMail, Mad Mimi, MailPoet, Drip, and plenty more.
Pricing: Pricing starts from $19 for one license or $49 for unlimited sites. If you’re already using MyThemeShop themes or plugins then you can use their entire library of products starting from $99 per year for one website.
Newsletter plugins do a little more than collect emails, they also allow you to store your email subscribers, create newsletters and campaigns directly from inside your WordPress backend.
This means you won’t need to sign up for an email marketing service as these plugins do most of this for you.
MailOptin is a feature-rich WordPress email plugin for lead generation, email automation, and sending newsletters all from within the WordPress dashboard.
There are loads of options to show opt-in forms on your website including popups, notification bars, slide-ins, sidebar widgets, before and after post, and more.
All forms are made using the WordPress customizer so adding signup forms to your website is super easy. You can choose from a number of ready-made templates and customize them to look exactly how you want.
Visitor targeting and triggers include scroll, click, time on site, a number of page views, new vs returning visitor, device or referral detection, WooCommerce detection, and many more.
Increase your conversions and revenue with actionable reporting and insights. MailOptin gives you access to powerful metrics and analytics for you to measure what’s working and what’s not to help you make data-driven decisions.
Extra unique features include the ability to set up automated and event-triggered email automation inside the WordPress admin. You can also send one-off newsletters to your subscribers.
EMS Integrations: MailChimp, Constant Contact, Aweber, MailerLite, Drip, ConvertKit, Drip, Klaviyo, MailerJet, SendLane and many others.
Pricing: MailOptin has three plans, with the cheapest option at $79 per year for one site with lead generation features only to their Agency plan at $299 per year for unlimited websites.
They even offer a lifetime license for a one-time payment of $999 if you know you’ll be sticking with this plugin for years to come.
Newsletter is a powerful newsletter plugin that turns your WordPress admin into an email marketing machine.
From collecting subscriptions on the front end and automated email follow-up series to automating newsletters with your blog content, Newsletter helps you build an email list and nurture your leads to increase sales.
To collect leads, choose from a popup or fixed subscription bar at the top of your website. Adding lead forms is easy with lots of customizations and color palettes to choose from to match your site’s design.
Create automated newsletters with the drag and drop editor once and the plugin will send out your blog content to build engagement with your audience.
Then you can create unlimited email series with the Autoresponder feature. Send automated courses or lessons, up-sell emails, or anything your imagination can handle.
With the Reports feature, you can keep track of subscriber statistics to see how your campaigns are performing, then use the insights to fine-tune your marketing efforts.
You can track further user behavior insights by connecting Google Analytics and all featured fully integrates with Woocommerce for those who run eCommerce sites.
There are also many integrations including Popup Maker, Contact Form 7, Ninja Forms, WP Forms, Facebook, Events Manager, and many more.
Pricing starts at 69 Euros for up to 3 websites and 269 Euros for unlimited sites.
Mailster is a CodeCanyon plugin for WordPress that allows you to create, manage, and send email newsletter campaigns to your audience straight from the admin.
Create forms for your visitors to subscribe and choose from over 80 newsletter templates to send automated campaigns.
You can create any type of campaign you like with the drag and drop builder and send out through an automated sequence for engagement and nurturing your email subscribers.
Analytics lets you track in-depth statistics like open rates, clicks, unsubscriptions, and bounces. You can also segment your audience for more personalized communication in your emails.
Integrations: WooCommerce, Ninja Popups, FormCraft, ConvertPlus, Gravity Forms, Bloom, MemberPress and tonnes more
Send emails through SMTP services such asbSendGrid, AWS, MailGub, SparkPost and Mandrill.
Pricing for Mailster costs $59 per licence per year for regular updates.
Jackmail (Newsletters and Campaigns)
Jackmail is another newsletter plugin for WordPress that cuts out the need to use an email marketing service, essentially turning your WordPress admin into its own suite of email marketing tools.
You can collect emails using their form widget or connect the plugin into your preferred optin form plugin such as Ninja Forms, Gravity Forms, Contact Form 7, Formidable Forms, or Bloom to collect emails on your website.
Jackmail then stores your contacts email addresses and other collected data inside the plugin’s backend so you have complete access to your mailing lists.
You lists are completely filterable to so it’s easy to keep things organised and segment your audience.
Once you’ve started building your email list, you can create different campaigns to engage with your audience. Send one-off email blasts manually or create automated campaigns, AKA workflows.
Workflow campaigns allow you to send blog content, new subscriber emails, abandoned cart emails, and a series of emails like newsletters automatically once you create the campaigns.
When creating a campaign you start by selecting your list of contacts and then creating your email. Choose from a number of ready-made templates or design your own from scratch.
The drag and drop editor makes it easy for anyone to create stunning looking emails that your audiencve will love.
All emails are sent through the Jackmail SMTP servers to emsure the best email deliverability.
You can try Jackmail completely free with limited access and features or choose a plan based on the number of emails you need to send per month. Plans start from $69 per month with the option to pay yearly at a discount.
There are many WordPress email plugins to choose from with lots of different features and benefits.
The most basic optin form plugins are WP Notification Bar, WP Subscribe, or Optin Forms by Fancy Themes.
If you need something more advanced with the most features, OptinMonster, ThriveLeads, or Bloom are some of the best options.
Let me know which optin form plugin you use in the comments or if there’s any plugins missing from this list that you want me to add.
Happy list building!